Facebook Social Button Twitter Social Button Follow Us on InstagramYouTube Social Button Follow Me on Pinterest
NewsBlogsLive ScoresTV ListingsTournamentsVideosInstructionRankingsPlayersPodcastsMagazine

Popular This Week

Net Notes - A Tennis Now Blog

Net Notes

Industry Insider - A Tennis Now Blog

Industry Insider

Second Serve - A Tennis Now Blog

Second Serve

 

Ever since it first started manufacturing tennis racquets 100 years ago, Dunlop has consistently produced a quality product for tennis players of all skill levels. But with competitors like Babolat, Wilson, Head and Prince leading the industry over the past several years, Dunlop has struggled to stand out on the shelf, mostly due to its conservative and quiet approach. Until now.

With the release of its new iDapt technology, Dunlop is changing the way consumers buy racquets. This revolutionary line of racquets is all about product customization, which caters to today’s consumer trend of individualization. Just as people can now buy customized colors in their shoes and cell phone cases and even personalize photos on their credit cards, the iDapt racquet is all about customizing the specs to fit your individual game.

One of the first things you’ll notice when you see the iDapt on the wall at your local retailer is that the racquet is separated into three pieces. This innovative idea caters to the ability to interchange the three major components that make a difference in a player’s racquet.

"Tennis has become so performance oriented, and every player is different. With iDapt, players finally have a say in not only how their racquet performs and feels, but even how it looks," said Hunter Hines, Director of Marketing and Product Development. “iDapt technology gives players hundreds of choices to have a frame made to best fit the way they play. It’s all about giving players the ability to truly choose what best fits them.”

First, there are four different head sizes: the 98, 100 (with 16x19 string pattern), 100S (with 14x18 string pattern), and the 105. Each head size comes in three different color schemes, so players can choose a look that suits their game and personality, which has never been available before.

After selecting a head size and color, players then select one of three Shock Sleeves – Firm, Medium or Soft – which determine the amount of feedback, frame response and dampened feel. The Firm sleeve offers the most response with a stiff feel, while the Soft sleeve is geared toward comfort.

The third and final component to building your customized racquet is in the handle, which comes in either a standard 27-inch length or the “plus” version of 27.5 inches. Each grip also comes in five different sizes, from 4 0/8 to 4 5/8. With all options taken into account, there are 432 different racquets available from this new line.

While some players might see a racquet in three pieces and think that it may not be a solid piece of equipment, rest assured that iDapt creators have tested the frame in every condition with the strongest of impacts for the past four years, and the final product is certainly one that will feel just as solid – if not more so – as any other racquet on the market.

The iDapt retails for $199 and can be assembled in less than 60 seconds. To build your frame, visit DunlopiDapt.com.

Posted: