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Roger Federer is Grand Slam king and the leader of a puppy pack.

The cuteness level is off the charts as Federer plays with puppies in this new ad for Wilson.

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Federer's long-time racquet sponsor surprised the eight-time Wimbledon champion setting up a play date with pooches.

Watch the world No. 3 put the puppies through their paces.

"I love dogs, I do," says Federer, who grew up with a cat in his family home. "I just haven't spent enough time with them.

"One day, we'll probably have a dog."

It looks like Federer is expanding his substantial fan base with his new furry friends.

Photo credit: Wilson