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Naomi Osaka continues to expand her ever growing list of endorsement deals. The Japanese megastar has added TAG Heuer, a Swiss luxury watch brand, to the list.

Tennis Express

Weeks after becoming a brand ambassador for luxury brand Louis Vuitton the player who became the highest female earner in history last year continues to ink blockbuster deals. Osaka earned $37.4 million in prize money and endorsements in the 12-month period from May 2019 to May 2020.


“I’m excited and honored to join TAG Heuer as brand ambassador,” Osaka said. “It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”

“TAG Heuer is looking forward to accompanying its newest brand ambassador at every tournament in 2021 and beyond,” the company said in a statement. “The brand recognizes in Osaka a bold expression of its founding values - passion for action, high performance, mental strength and avant-garde – and sees her as a natural and authentic fit for the company. It is difficult to imagine a better embodiment of TAG Heuer’s “Don’t crack under pressure” motto. At the heart of her game is a big serve and an intimidating ground game and these weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.”

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