Naomi Osaka is clothed in classics in a new ad campaign for Levi's.
The US Open champion reflects on her journey to becoming a tennis champion and a champion for the black lives matter movement and social causes in Levi's "Beauty of Becoming" campaign.
More: Osaka Serves Up Soccer Investment
The three-time Grand Slam champion sports a super-cool custom black and light washed Levi's denim jacket paired with light washed jeans in the ad.
Disability rights advocate Haben Girma, influencers Willow Smith and Jaden Smith and model Leyna Bloom also appear in the TV spot sharing their journeys.
"During the entire quarantine process, I feel like I had a lot of time to sit down and think, and more importantly reflect on the choices of my life, and what I want people to remember me by," Osaka said. "I feel like I’ve been really hesitant and worried about what people think of me too often.
"Everything I’ve experienced in my life, I want people to understand that that shaped me.”
If endorsement pacts were clothes, Osaka would need a new closet by now.
The Nike and Yonex endorses recently signed on as ambassador for Louis Vuitton and Tag Heuer and maintains partnerships with Nissin and Nissan as well.
Photo credit: Shaniqwa Jarvis/Levi's