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Fila Signs Kenin


Fila has added a rising American star to its roster.

Sofia Kenin has signed a multi-year deal to wear Fila shoes and clothes, the brand announced today.

More: Bencic, Peng Shuai Awarded Houston Wild Cards

Financial terms of the deal were not disclosed.

The 19-year-old Kenin is the sixth-highest ranked American woman behind Sloane Stephens, Serena Williams, Madison Keys, Danielle Collins and Venus Williams.




The Floridian is a former US Open girls' finalist and the winner of the USTA Girls’ 18's National Championships.

Since turning pro in 2017, Kenin has won four ITF titles and reached an additional four finals. This season she scored two Top 10 wins, including a three-set victory over 10th-ranked Julia Goerges in Wuhan, as  her ranking rocketed nearly 150 spots.

Kenin will make her first appearance on the US Fed Cup team as they compete against the Czech Republic for the title.

Sofia Kenin

“It’s an honor to be a part of such an iconic brand that has a long, rich history of partnering with some of the best tennis players in the world,” said Kenin. “I’m excited for the opportunity to wear Fila and to have the brand’s support, both on and off the court, as I continue my career."

Kenin joins Karolina Pliskova, Marin Cilic, John Isner, Sam Querrey and Andreas Seppi as a Fila endorser.

Photo credit: Fila

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