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Babolat Launches Pure Drive Collection

Babolat brings pure blue power to the red clay season.

Pure Drive aficionados can celebrate the terre battue taking to red clay clad in head-to-toe Pure Drive blue.

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The French brand launches an expanded Pure Drive collection including bags, apparel, accessories and a shoe: the Babolat Propulse Fury.

Designed for explosive players with demanding footwork, the exceptional support of the Propulse Fury gives them the confidence to move aggressively. As with the entire range of Babolat footwear, the Propulse Fury features a sole developed with Michelin for increased durability that reduces the wear and tear associated with tennis-specific movements.

The Pure Drive collection also includes two best-in-class strings, now available in blue to match the racquet.

• RPM Power, a co-polyester with a monofilament structure, offers unmatched power while maintaining excellent spin – essential for top players.

• Babolat’s emblematic Touch VS, a 100% natural gut string, combines dynamic sensations, exceptional feel, and power. Players can choose RPM Power or Touch VS, or a hybrid combination of the two strings.

Novak Djokovic

Babolat also celebrates the Grand Slam success of its iconic Pure Drive racquet.

From Carlos Moya’s spectacular victory at Roland-Garros in 1998 to Sofia Kenin’s first Grand Slam title at the Australian Open in 2020, the Babolat Pure Drive has enabled generations of players to realize their “power” potential. Released in 1994, the Pure Drive has been a world best seller for years, establishing itself as the power racquet of choice for professional and recreational players.

This season, the classic frame experiences a performance evolution: Babolat bills the new Pure Drive 2021 as "pure explosive power."

One of the most popular racquets in the world, the Babolat Pure Drive has been racquet of choice for several champions including Carlos Moya, Kim Clijsters, Garbiñe Muguruza, Fabio Fognini, Li Na, and Sofia Kenin to name a few.

Team Babolat newcomer Lucas Pouille will showcase his talent when he returns to the circuit armed with his Pure Drive. The Pure Drive owes its success in part to its versatility: it's one of the few elite frames equally suited for professional and recreational players.

The Pure Drive 2021 is enhanced with two new major technologies that improve performance.

• The HTR (High Torsional Rigidity) system helps improve torsional stability for more efficient baseline strokes and optimized power on returns. This resistance to twisting allows for a greater tolerance with off-center shots. Coupled with the racquet’s inherent power, the HTR in the new Pure Drive offers an energy return as explosive and powerful as ever.

• The new SWX (Smac Wrap eXtended) PureFeel of the Pure Drive filters vibrations, keeping only those that give players the best feeling. With this technology, the Pure Drive offers unparalleled playing sensations on each shot.

Photo credit: Babolat