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Svitolina is Superhero In New Force Grip Spot


Elina Svitolina shows superhero skills in a new ad for Force Grip.

The world No. 4 stars in the new spot for Force Grip, a tennis resistance product designed to "enhance a player's spin, power and control."

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Svitolina has signed a one-year sponsorship agreement to serve as Force Grip ambassador. Financial terms of the deal were not disclosed.

The video shows Svitolina using the strengthening product, with added special effects of a green “force” creeping from the product through her hands, arms, torso and face. At the point where she is finally “super-charged” with energy from Force Grip, she unleashes it via a flurry of forehands, backhands, and serves. 



The video is the first in a series of videos that will be posted on Svitolina's social media channels.

Force Grip is a patented portable tennis resistance system designed for strengthening, prehabilitation, rehabilitation, and warm up of the specific muscles used for tennis. It is made by Athletic Forge based in Irvine, California.

Photo credit: Brad Penner/USTA/US Open

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