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Second Serve - A Tennis Now Blog

Second Serve


By Tor Fiehn

If there is one word to describe the women’s Heritage Carwash Collection from Fila is, it’s divisive. People either want it now or want it gone now - there is no in between.  The Carwash Collection first served up controversy at the 2013 Indian Wells Tennis Tournament when player Jelena Jankovic paired the dress with a knit long sleeve sweater.  Some claimed the ensemble made even her 5’ 9 ½”, 130 pound frame look frumpy. But Jankovic wasn’t the only one wearing pieces from the collection while playing Indian Wells; German-born Julia Goerges and Russian player Yaroslava Shvedova commanded the court in the coordinating skort and tank. So why would these women choose to wear these fashions from Fila in front of a global audience?
Let’s deconstruct the pieces and focus on the foundations. The classic tank style dress is made of a poly/spandex blend that conforms to your figure and moves with you like a second skin.  This breathable fabric demonstrates excellent shape retention and also incorporates apparel technology that wicks away sweat for optimal moisture management. The cutaway nature of racerback styling allows for maximum range of motion as you serve and swing. A built-in bra provides support during play. The skort is made of the same stretch fabric enhanced with COOLMAX technology for an increased drying time. A wide waistband slims the silhouette and built in shorts provide modesty and support. Both pieces offer additional UV protection against the sun’s harmful rays.

 Goerges Shvedova Carwash Collection
If you’d not seen photographs up until this point your perception may have been that the collection offers functional pieces of tennis gear carefully designed with your practical needs in mind. But here is where we fork in the road; let’s look at those design details that have drawn so much attention. Fact: Strips of contrasting fabric mimic pleats and make up the bottom portions of the pieces. Fact: Accent stripes in contrasting fabric stretch across the back and hips.
If you are a fan of the dress you may say that unlike pleats, the playful strips that mimic the auto washes of yesteryear are in fact individual pieces that allow the skirts to literally move out of the way while you play, providing complete freedom of movement. You may feel the fabric stripes offer a pop of vibrant color and definition at the waistlines. In your head you may be humming the hit song from the 70’s that shares a name with the collection. But if you’re an opponent, you may say Fila has really missed the mark on trying to go retro by drawing inspiration from the clunky felt carpet dryers found in car washes. You may think the fabric stripes do little above drawing more attention to clothing that should never see a tennis court. You may still be humming the hit song from the 70’s that shares a name with the collection, but that is the only good feeling you’ll take from this tennis line. Whichever way you lean, one thing is for sure: we can’t wait to see what Fila has in store for the fall!

Posted: 4/26/2013 4:39:43 PM