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Second Serve

 

(November 30, 2012) -- In one of the most exciting partnerships ever between two worldwide icons, Moët & Chandon is proud to introduce Roger Federer as the House’s new brand ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is the absolute perfect match for Moët & Chandon, the universal symbol of global success and eternal style.

 
Like Moët & Chandon, the worldwide sports and lifestyle icon Roger Federer radiates boldness, elegance and generosity, from the tennis court to the red carpet to giving back to the world community. Moët & Chandon, the world’s most-loved champagne, and Roger Federer share the values of doing what they do with excellence. In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, certain to generate lots of buzz when it is revealed in March 2013.
 
“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” enthused Roger Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”
 
“Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history,” declared Stéphane Baschiera, President and CEO of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
 
To celebrate a legendary partnership between two living legends, no one but a third living legend could immortalize the event. Renowned photographer Patrick Demarchelier shot a series of pictures of Roger Federer for Moët & Chandon in Paris. Chosen for his signature style, Demarchelier captures Federer’s masculine, larger-than-life athletic grace in dazzling visuals that pop with all the elegance, boldness and generosity that have made Moët & Chandon famous.

(Photo Credit: courtesy of Moët)

Posted: 11/30/2012 12:31:24 PM