So we have seen Vampire Weekend's tennis rendition and Dragonette & DJ Martin Solveig with Nole and Monfils at Roland Garros. Now, from the album "white magic" in the song "Illuminata" by CEO, Marcus Soderlund directed a music video that seems to be dedicated to the tennis player and the beauty of the game. In my opinion, the men in the music video seem to highly resemble top player- Roger Federer- with a similar hair cut, Nike bandanna, signature Nike polo, shoes that look like Fed's Lunar Vapor Tour Tennis Shoes, and he is also swinging a one-handed backhand.
Illuminata from CEO on Vimeo.
Musician, ceo/ Eric Berglund told Pitchfork about his love for singing and tennis that brought together this video,
"I want to be able to be at peace in every situation, no matter where I am or what I do – waking up on a tuesday morning in stockholm, looking out over the andes, sitting kidnapped in a basement in berlin, enjoying champagne on a terrace in Monaco. Those situations could just be like different clothes or whatever superficial. I know it is possible. you just have to focus on what is really happening, in your body or outside, and not what your mind is saying about it. I can be watering all my plants and not do anything else, just looking at and listening to the water, seeing the plants for real, how they absorb the water. or when I play tennis and get so into it that you rise above the mind. That’s what I love about sports, you just play, the mind is gone for a while, you go beyond the illusions of time and space and just do. It’s like singing or…whatever really. It’s just easier doing it without practice in some situations."
Anyone relate with that like I do?
Tennis is hot and going mainstream into pop culture and trendy music videos. All I can say is that it is about time. Gotta love tennis being spread around.