For most of us, there's a certain guilty pleasure involved in looking back at old photo albums or wedding videos and trying to decipher exactly what
we were wearing or for the love of god, what have we done to
our hair.
With the proliferation of the Internet these days, things change fast, and trends come and go in the blink of an eye. Sure the Fauxhawk seemed cool when
Sanjaya was rocking it way back in 2007, but who would be caught dead in one today?
Web sites are the same way. We were all babes in the woods at the turn of the millenium, carefully making our text bigger, smaller and in a hue of different colors via HTML, but if your site looks plain and basic these days, forget about pulling in customers or visitors.
Don't believe me? The case in point comes to us direct from super sisters
Serena and
Venus Williams, who these days own sites that are as much about presenting a complete brand image as they are about letting you find out information regarding your favorite tennis player.
But it wasn't always that way for the Dynamic Divas, as this photo look down memory lane can attest to:
In the beginning, there was the
Coming Soon page, and it was not good. For starters, the word "coming" was spelled wrong, which was unfortunate since it's the first word you see when you get to the site.
This was soon replaced by the first real
Venus and Serena page, which has the design similar to the girl band
B*Witched from back in the 1990s.
The sisters split to their own individual sites after that, but kept the pink color theme intact (unfortunately).
Serena kept up the super flirty girl look with such riveting drop-down menus as "Club Serena", "411 on Serena" and "Serena's Scene."
Venus branched out from pure pink by adding green and yellow, perhaps a tribute to the packaging of
Hubba-Bubba Watermelon Gum.
In 2008, Serena decided to get sophisticated and put up a new
Coming Soon page, with toned down colors (boring blue) and a far more mature picture of herself, dressed in black with a shorter haircut. Unfortunately, the text accompanying the more elegant Serena must have slipped through a copy editor or 12 on its way to print, as the message from the diva to her fans would have a grammar school teacher insane and, set to music, would probably be a pretty good Goth-rock hit.
What's on your mind?
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