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Tennis and stuff. > November 2010

New Wilson Video Breaks the Special Effects Barrier

Eat your heart out, Federer

Tennis companies are just as competitive as tennis players, and Wilson has taken a bold step forward in the war for coolest ad.

Instead of filling our vision with Roger Federer mystically hitting a bottle off a production assistant's head during the filming of a commercial, they've taken it the other direction, proclaiming "No Special Effects Were Used" at the beginning of their ad.

And what an ad it is, the unnamed tennis player playing on a normal, outdoor court performs every trick shot in the book, and a few that will dazzle you and make you chuckle.

He nails Federer's legendary tweener (although it's debatable it cleared the net based on the height of the shot), and incorporates a little break dancing into the mix.

The short ad ends with an homage to Michael Jackson and the Wilson logo, indicating there's no need for a fancy tagline, rather "'nuff said."

Of course as Tennis Now fans know, it's only the second-coolest non-special effects tennis video out there, but hey, Wilson, imitation is the highest form of flattery.

What do you think of Wilson's cool new video?

What's on your mind? Post a comment below.

Posted by Nick on 11/16/2010 7:08:37 AM

Filed under: federer, roger, trick, tweener, video, wilson

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