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ESPN disses US Open with Quick Exit

Seriously, to get to the Chiefs and the Chargers?
You had to really work if you wanted to watch all of the final between Rafael Nadal and Novak Djokovic.

With rain delays, switched networks and Oprah's final-season premier, the final's broadcast bounced around more than a pre-serve Djokovic ball.

When the match finally concluded, ESPN was minutes away from the all-important Monday Night Football game between Kansas City and San Diego which would help decide who ends up getting slaughtered by the Colts, Ravens or Patriots in the playoffs in four months.

But instead of holding the football game's start a few moments or (perish the thought!) missing the always-tense coin toss and pre-game banter, ESPN cut away from the live trophy presentation while Nadal was still LIFTING THE TROPHY UP!



Apparently a matchup between the squad that couldn't make the Super Bowl if you gave them the keys to the stadium and one which has a 10-38 record over the last three seasons is more attractive than just the seventh man in tennis history notching a career Grand Slam.

It took me back to NBC's legendary "Heidi" game of 1968. In that contest, the Raiders and Jets ran long, threatening the network's prime-time broadcast of the children's movie. With the Jets ahead 32-29 and 65 seconds to play, NBC went to commercial and came back to the opening scene of the movie.

While about 60 zillion people called the network in pure rage, the Raiders scored 14 points in just over a minute to win 43-32. To put icing on the cake, NCS then aired the final score more than 1-1/2 hours later along the bottom of the screen, during a scene when Heidi's cousin falls out of her wheelchair while attempting to walk.







What's on your mind? Post a comment below.
 
Posted by Nick on 9/14/2010 5:13:51 PM



Current rating: 5 (1 ratings)

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Comments
Janine
I couldn't agree more with every word you (Nick) wrote!  That was a horrible way to exit the coverage!  It was a challenge just to find the coverage - and I wanted to watch more of the trophy presentation!  I remember the Heidi game - I watched it with my father - you are so right!! You should write a column - you are very good.
9/15/2010 1:23:18 AM
 
Matt Wittenberg
 I agree that ESPN's coverage was terrible. It just goes to show that the network doesn't place much value on tennis. I think the trophy presentation of one of the biggest tournaments of the year should take precedent over the opening moments of a Monday Night Football game in September. I think they'll end up in changing the way they do their coverage in response to this. 
9/20/2010 4:13:07 PM
 
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