Tennis Stars and the Products They Should Endorse
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Sooooo many missed opportunities
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Even though Maria Sharapova is one of the richest athletes in the world when it comes to advertising dollars, and Roger Federer, Rafael Nadal and the Williams sisters pop up on television on a fairly regular basis, I’ve come to the realization that companies aren’t giving the full effort to tennis stars when it comes to product placement.
I drew this conclusion while raiding my medicine cabinet this morning for something to combat the head cold I’ve been hacking up around the office all 
week. When I finally found a suitable weapon against the common cold, inspiration struck and I found myself wondering why I am able to see the incredible marketing opportunity that has thus far eluded the good people at Johnson & Johnson and Pfizer.
I’m talking about the greatest advertising coup I’ve come up with since I dreamed up former New York Met third baseman Howard Johnson doing a series of ads for another hotel chain (Dream punch line: That’s why even Howard Johnson stays at La Quinta).
I'm taking about a new product from a reliable name that clears up the sinus cavities for athletic competitors endorsed by everyone’s favorite Grand Slam Champion. I present to you:
Suda-Fed.
How is it possible that it took until 2010 to come up with this gold mine? I don’t even have a degree in marketing or advertising, and here I am setting the world on its ear with the idea of a stuffy-nosed Roger struggling against Novak Djokovic for a set, coming off court, popping a couple of pills, giving a look of amazement at his cleared airways and returning to give the Djoker a royal thrashing.
I was particularly pleased with myself after concocting this idea, and I decided there was more territory to cover.
Let’s say you’ve carved out a pretty strong niche as a Top 25 men’s player. But every time you look at the draw and realize you’re going to face one of the Top 10 competitors in the world, you start to get that queasy feeling in your stomach. You aren’t going to withdraw from the tournament, but you’d rather not have to rush to the bathroom during the change over, so pick up a box of Jurgen Melzer’s Alka-Melzer. You’ll still lose to Rafa, Fed or A-Rod, but at least you won’t lose your lunch in the process!
All cars break down eventually if they aren’t properly cared for. The same thing can be said of Ivan Ljubicic, who was ranked as high as No. 3 in the world in 2006, only to fall back as low as 79th in 2009 before regaining his Top 20 form. Take a page from Ivan and take your car in for a total recall at the hottest transmission and automobile system overhaul –
Jiffy Ljube.
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Posted by
Nick on
9/23/2010 1:51:25 PM
Filed under:
federer,
ivan,
jurgen,
ljubicic,
maria,
melzer,
nadal,
rafael,
roger,
serena,
sharapova,
venus,
williams
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