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It's been some time since I've stretched my Tennis Diva muscles, but when the Rafael Nadal underwear ad came across my desk, I couldn't pass up the chance to share this with all of you.

As you may remember, Nadal joined the likes of, undisputable pretty boys,  Cristiano Ronaldo and David Beckham
in January as the latest model for Versace. The moody shots were taken by famed photographers Mert Alas and Marcus Piggot.

While fellow spokesmodel Megan Fox’s recent spot shows a more feminine side to the brand with flourishes of billowing sheer fabric and seductive techno beats, it was Nadal’s campaign that took the more edgy approach typically associated with the brow raising label.

The video is set in a black-and-white setting, in which the grand slam winner is accompanied by a screechy soundtrack, opening with a glass shattering and falling into a pool of water; in the reflection of the ripples is the shadowy torso of the Spanish hottie.
The next shot delivered to waiting viewers eyes is of the two-time Wimbledon champ, baring his body in black Emporio Armani Underwear.

When asked why the tennis hunk was chosen, Roberta Armani told UK newspaper the Daily Mail,
“He always chose interesting clothes for tennis, like long trousers or long sleeves on court— he wears a lot of color...He is not just an amazing sportsman but also an artist. I’m so proud he is joining the family.”



This campaign is the latest in a string of lucrative deals for Nadal, who has been estimated to have earned $37 million since turning pro in 2001.

Click
here to view the video.
 

Posted to The Tennis Diva by kimberly douglass on 3/8/2011 11:03:19 AM | with 0 comments


Rafael Nadal Bares All for Armani
Rafa is Armani's New "It" Boy!

Fernado Verdasco
,
, in a campaign for Calvin Klein, was the first tennis player to shred his clothing now another top male tennis player plans on answering the age old question, boxers or briefs? What is it about Spanish men that make them incapable of keeping their pants on? Not that they’ll hear any complaints from this direction.

It was announced on Friday, Dec. 10, that the 24-year-old Rafael Nadal will be the new face for Emporio Armani Underwear and Armani Jeans during the Italian designers spring/summer 2011 collections. Shot by renowed photography duo Mert Alas and Marcus Piggot, fans can expect to see Nadal in all his beauty starting February 2011.

Other athletes that have stripped down for the fashion house are soccer players David Beckham and Cristiano Ronaldo, with Beckham posing alongside his wife Victoria. In the last year, Nadal, nicknamed "The King of Clay," has become the second male after Andre Agassi to complete a Career Golden Slam.


Nadal’s decision bare all follows a proven advertising formula for athletes. It’s been reported that sales of Armani’s tight white briefs rose by 10% in Britain following Beckham’s campaign.
 

Posted to The Tennis Diva by kimberly douglass on 12/13/2010 5:18:30 PM | with 1 comments


Nike drops what the top players will be wearing at the season starting Grand Slam.

The Australian Open always stands out as one of the more colorful Slams on the tour. Against the bright blue of the court, players can be spotted in vibrant yellows, pinks, and oranges.
 

In 2011, there’s no doubt that most top competitors will stick to this strategy. Three that have leaked their plans are Maria Sharapova, Rafael Nadal, and Roger Federer.
 

As the saying goes, when it comes to fashion “what is old, will become new” at some point. In the case of Sharapova, fans were fully treated to seeing the deep burgundy and grey wrap dress worn at the 2010 French Open because of her quick exit. Now reinvented and looking lighter than ever, the dress described by Nike Creative Director Janice Lucena is  a “playful inspiration.” In the back is a boomerang design along the open racerback for breathability. Noticeable detailing can be seen in the straps which wraps from the back to the front and loop once more to the back. The warm up jacket designed for Sharapova is a unique scooped V-Neck front that features a perforated mesh pattern at the sides and wraps around to the back.  

The most important of item of them all, however, is Sharapova’s footwear. After suffering an injury to her left foot, forcing her to withdraw from the Roger’s Cup in Montreal, comfort will be a big necessity for the Russian going into the 2011 season. The Lunar Speed 3 is the perfect combination of just that. In one lightweight design, the shoe comes with arch fit technology providing extra cushioning and a close fit across the top of the foot.

No word just yet if the jacket in the video will be available. In conjunction with the Australian Open apparel release, Nike will also be adding new pieces to the Maria Sharapova line. Like this top and skirt combo, styled in the same peach as her dress and featuring a similar strap design.

Trading styles, Roger Federer will be taking more risk with colors while it appears Rafael Nadal will become tamer.

 

Not totally abandoning his signature polo’s, this modern approach showcases shorter plackets with no buttons. Offered in a crisp white with matte finish, the Dri-Fit jersey top comes with a contrasting yellow bonded stitching along the sleeve. However, the unique detailing comes with the Swiss cross perforation that creates extra breathability while connecting to the heritage of the player, himself.  For his footwear, the Lunarlon Vapor 8 tour, redefines what it means to be a lightweight shoe with the addition of speed. For an added touch, cutout windows can be seen, exposing the flywire so consumers can see the technology that’s on their feet.

 

As for Rafa, his apparel may seem dull, compared to what fans are used to seeing but upon closer inspection it still shows signs of the excitement the Spaniard brings with his clothing. The red crew neck, features a flame graphic that wraps from the back of the top to the front along the left, his hitting hand. While his shorts come with a 4 way stretch and mesh gusset for breathability.

On his feet, the 26-year-old will wear the Nike Max Air Court Ballistec 3.3 features the bull insignia on the back and are set to offer less pressure on the heel.  While the off center laces will provide a more comfortable feeling throughout the top of the foot.

 

 

Posted to The Tennis Diva by kimberly douglass on 12/8/2010 4:34:56 PM | with 2 comments


Sharapova covers life InStyle
Maria Sharpova poses and opens up to Russian Instyle.

Amidst a storm of rumors and hype surrounding Maria Sharapova’s impending marriage to LA Lakers guard Sasha Vujacic, the Russians off court life is causing a stir around the net once again.

Posing for Russian InStyle, Sharapova brings her natural grace and beauty to the fashion magazines pages. What will be interesting is to learn if she finally divulges information about her wedding. Unfortunately, this article remains a mystery to American readers missing one key ingredient to cracking this bit of Sharapova insight, reading Russian. For these people, I can only recommend looking at the photos.


The 23-year-old has been in training since her 7-6(3) 6-2 loss to, fellow russian, Elena Vesnina at the China Open in Beijing, which ended her season.
Sharapova #FB.png

Sharapova’s next scheduled tournament is the ASB Classic in Auckland, New Zealand.

 

Posted to The Tennis Diva by kimberly douglass on 11/26/2010 12:02:43 PM | with 0 comments



 

    It’s official, pumpkins have been carved and ghouls have been shooed away until next year when they can roam freely on the streets once more. In their place are images of jovial pilgrim turkeys wielding muskets, with the hopes of hunting…one another? Humans? Other woodland creatures, I never could quite figure that out, but I digress. That’s right, the holiday season is now upon us, dancing snowmen and Santa Clause will soon be on their way to a store near you. And with this time comes consumers favorite pass time, standing in a line while starring at the empty checkout counters around you, why waste money by having more than one attendant? Oh, if only there was another way, a place where you simply press a button and the items are magically delivered to your home in a timely manner.  

But wait, this place does exist outside of dreams; it’s called “the internet.” There’s still one hitch in this plan though, on every list there’s that one person who cannot seem to be shopped for; they’re holiday cheer buzz kills. In the past, it seemed there was only one choice, attempting to pick out the perfect gift card.  But now, thanks to Novak Djokovic, there is another way.

After his father Srddjan Djokovic induced a shiver into the spines of all children that have had their parents take pride in their accomplishments to a new level of embarrassing, Nole is now selling T-shirt’s with his face on them on his official website, including the same one his father wore during this summer's US Open.

The shirts are moderately priced at "5.000 din," which when converted brings these originals to you for only $64 a piece. Did I fail to mention that they’re delivered straight to your door without the holiday headaches? My advice? Get them while they’re still available, as I am sure these designs will create a movement likened to Justin Beiber.

 

 

Posted to The Tennis Diva by kimberly douglass on 11/10/2010 12:16:42 PM | with 3 comments


Venus Williams sits down to discuss her EA Sports workout.

Venus Williams is taking her duties as Brand Ambassador to EA Sports Active very seriously. As the launch of the fitness system grows closer, more and more videos have come out where Williams is partaking in the various workouts or answering questions as to why the game appeals to her.

            The program, compatible with Xbox 360, Wii, and Playstation 3, offers an innovative and personalized take on the workout. Combining the fun typically found in a video game while mixing it with the intensity of an exercise session found in a gym, all brought to consumers in their own living room.

The general focus of the game is to improve participant’s muscular strength, endurance and flexibility. During the intense cardio workout, the heart rate monitor and wireless motion tracking data will deliver a fitness experience that achieves real results that can be tracked over time. By utilizing the new EA SPORTS Active 2 online hub, users can view their progress and share the outcomes of their workouts with friends.

In North America, the game is set to release on November 16. Today, EA Sports released the latest video of Williams being interviewed by a Active user that reached her fitness goals with the game.

 

To view the video, go to EA Sports Active

 

Posted to The Tennis Diva by kimberly douglass on 11/9/2010 3:45:45 PM | with 1 comments


Serena Williams Cosmetic Diva
Ever since she gave Oprah a pedicure, we've been wondering what the shades of her new nail care line will be. Now they're out and we've got them just for you.

alg_nail.jpgWe wear their scents, the clothing they’ve graciously lent their triple threat was considered a singer, actor, and dancer. If you’re Serena Williams, however, the threats are nail tech, estitician, and fashion designer, oh and somewhere around all of this she manages to squeeze in tennis.

4353883184_fa2277f5d8.jpgIt’s no secret what William’s new love is, in a post to her Global Grind blog in February she stated clearly,

No one likes getting their nails done more than I do.  As a matter of fact I go every 4 days to get a manicure and every 7 days for a pedicure. So, I had a brilliant idea to get certified to be a nail tech. Besides the fact that I am coming out with a nail collection from a company called HairTech, I thought ‘Serena this is a no brainer.’”

Since that time, Williams has given pedicures to friends, family, and even Oprah Winfrey in an effort to gain her 240 hours of training. She has also partnered with nail-care company OPI, to create a line called Grand Slam, to be released next year. Nicole by OPI has also collaborated with other top stars like Katy Perry and Justin Bieber.

                The idea behind William’s line is rather than release all the colors at once and change hues with the season, the shades will come out with each grand slam tournament. The first two shades, set to hit stores during the Australian Open, are Simply Smashing, a glowing mix of yellow and green that exudes Williams' signature style.  Its partner in fashionable crime is a Black Shatter top coat that leaves behind a leopard print pattern over any nail polish, this coat will also be featured in Perry’s line as well.

 

 

Posted to The Tennis Diva by kimberly douglass on 11/5/2010 3:45:56 PM | with 1 comments


Pam Shriver To Be Honored

On November 17, Pam Shriver will receive with the Breath of Life Award supported by the Cystic Fibrosis Foundation. This honor is bestowed upon those that have done exceptional acts of charity and spread awareness to find a cure for Cystic Fibrosis, a chronic disease that cause mucus build up in the lungs and digestive tract and is one of the most common chronic lung diseases in children and young adults.

This tribute comes at a bittersweet time as it falls during Shriver’s 25th, and final, Charity Tennis Challenge. Established to help the Baltimore Community Foundation, for the last decade Shriver has held the premier event that targets children’s related causes.

Since its start in 1993, the Tennis Challenge fund has targeted non-profits that specifically work to enhance and improve the lives of youth in the Baltimore area through education, physical fitness and health/mental health. This year, proceeds from the 2010 Silver Tennis Ball will benefit the Maryland Chapter of the Cystic Fibrosis Foundation.

           Given for the first time in Maryland, the Breath of Life Award is given to those that spread awareness while actively participating in about the disease and strides that have been made to cure it.

           Tennis players participating in the events will be Martina Navratilova and Chris Evert.

 

Posted to The Tennis Diva by kimberly douglass on 11/3/2010 11:49:15 AM | with 1 comments


Rafael Nadal World Traveler
Rafel Nadal is up for a prestigious award.

This year alone, the World No. 1 has become the 7th player to gain the career Grand Slam title after his victory 2010 US Open, he’s also the second male player to complete the career Golden Slam, taking home an Olympic Gold medal in Beijing.  But of all the awards to win, is there really anything that can be said about the latest bit of honor Rafael Nadal is up for?

At this year’s World Travel Awards, athlete’s as well as Hollywood celebrities have been nominated for the new category “Face of Travel,” in acknowledgement of their contribution to the travel and tourism industry in the last year.


Nadal is favored as the winner of the award, based on his support for a sports tourism campaign in his native Balearic Islands. In 2009, he was honored with the title of "World Tennis Player of the Year" at the World Sports Awards.


Also nominated in this category are California Governor Arnold Schwarzenegger and David Beckham, earning this honor based on his work as ambassador in England’s 2018 World Cup bid.


The winner will be announced at the Grand Final, held in London on Nov. 7.


 

Posted to The Tennis Diva by kimberly douglass on 11/2/2010 12:18:46 PM | with 1 comments


Reebok Tone Workout

There’s no way you haven’t seen the latest Reebok Easytone ads. It’s the one where for thirty seconds you don’t have to pay to see all the butts you could ever hope to see. Though Reebok gives statistical proof that the Easytone or Runtone’s will sculpt your leg muscles into everything you could want them to be, I wasn’t convinced. Where in my life would these shoes actually fit? Sure, they’re perfect for the running trails or if I have a long day of shopping placed before me, but it’s a rariety that these happen on a semi-daily basis. That’s when the Easytone and Runtone workouts came into my life.

After doing a search via Youtube for the word “EasyTone” I was surprised at how many people took the time to create a tailored workout that involves all the best parts of these shoes. The two that stuck out the most to me where created by Reebok themselves and a trainer named Tabitha. The promotional effort made by Reebok themselves involving Ashlee Simpson, relevant…um, not so much. This choice aside, the work out is intended for busy moms. By using household items a complete work out can be achieved within a matter of minutes. The next one I found was crafted by Tabitha a chisled diva that starts the video asking if viewers want to “get ripped.” Through a series of high performance work outs, the participant will be able increase their heart rate and burn calories quickly all while utilizing the balance ball technology in their Easytone’s or Runtone’s to their advantage.

 

Posted to The Tennis Diva by kimberly douglass on 10/14/2010 12:45:19 PM | with 0 comments


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