Fernado Verdasco, , in a campaign for Calvin Klein, was the first tennis player to shred his clothing now another top male tennis player plans on answering the age old question, boxers or briefs? What is it about Spanish men that make them incapable of keeping their pants on? Not that they’ll hear any complaints from this direction.
It was announced on Friday, Dec. 10, that the 24-year-old Rafael Nadal will be the new face for Emporio Armani Underwear and Armani Jeans during the Italian designers spring/summer 2011 collections. Shot by renowed photography duo Mert Alas and Marcus Piggot, fans can expect to see Nadal in all his beauty starting February 2011.
Other athletes that have stripped down for the fashion house are soccer players David Beckham and Cristiano Ronaldo, with Beckham posing alongside his wife Victoria. In the last year, Nadal, nicknamed "The King of Clay," has become the second male after Andre Agassi to complete a Career Golden Slam.
Nadal’s decision bare all follows a proven advertising formula for athletes. It’s been reported that sales of Armani’s tight white briefs rose by 10% in Britain following Beckham’s campaign.