By Erik Gudris / Tuesday, August 20, 2013
Maria Sharapova is seeking to change her last name prior to the start of the U.S. Open to help promote her candy and accessory business during the event.
(Photo Credit: Andy Kentla)
As first reported by the Times UK, the former 2006 champion is seeking a temporary name change to "Maria Sugarpova." That is so the Russian superstar, who resides in Florida, can promote her "Sugarpova" business line of candy and accessories during the two-week event. She would then revert back to her given last name after the tournament concludes.
Sharapova is expected to wear the company's logo of bright red lips on her clothing as she competes.
World No. 3 Maria Sharapova is asking a Florida supreme court to legally change her last name before the start of next week's U.S. Open.
According to the Times, Sharapova may need to get the approval of the Grand Slam committee for the name change that, if approved, would allow her to be referred to as "Maria Sugarpova" during introductions and match play.
The former 2006 U.S. Open champion is entering this year's event having lost an early round match to Sloane Stephens in Cincinnati last week. That loss prompted Sharapova to part ways with her then coach Jimmy Connors after just one match. Sharapova has been seen practicing with her father Yuri Sharapov in New York.
READ - Sharapova and Connors Split After One Match
The U.S. Open will begin main draw play on Aug. 26.
UPDATE - According to ESPN.com, Sharapova's agent, Max Eisenbud, confirmed that although Sharapova seriously considered changing her name to Sugarpova, she will now no longer seek to do so and remain known under her given surname during the U.S. Open.