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TGA Premier Youth Tennis (TGA), the national after-school youth sports franchise company, has established its first franchise territory in the state of Oregon.

Jeremiah Paladino, a former banking executive, has acquired the geographic rights to TGA Premier Youth Tennis in southern Oregon, which will cover the Medford and Eugene areas.

TGA’s innovative school-based activation model and tennis enrichment curriculum was developed in partnership with the United States Tennis Association (USTA) to introduce the sport in schools and support the USTA’s “10-and-Under Tennis” initiative before transitioning them to USTA programs, tennis facilities and USPTA Professionals nationwide.

Prior to acquiring the new TGA business, Paladino was a lifelong tennis player and banking executive who worked 10 years for Wells Fargo and three years for KeyBank.

TGA Premier Youth Tennis of Southern Oregon is expected to engage thousands of participants by introducing the sport to children at elementary and middle schools, child care centers and community based organizations via a multi-level instruction curriculum that includes physical fitness, health and nutrition, education and character building.

“Bringing TGA tennis enrichment programs to the Medford and Eugene area schools and communities is a wonderful opportunity to teach youth values they can apply to the rest of their lives,” Paladino said. “Once the kids realize they are enjoying what they are learning, they will be hooked for years and filling up community tennis courts and playing in USTA events.”