Maria Sakkari tuned up for New York's urban jungle taking a purple haze power trip on desert dirt.
Now, purple haze power hits the US Open.
More: Maria Sakkari Q&A
World No. 3 Sakkari stars in Wilson's new Ultra v4 racquet campaign alongside Cincinnati champion Borna Coric and Ajla Tomljanovic.
Wilson, which has been official ball of the US Open for more than four decades, launched its new Ultra v4 in a series of new ads unveiled at the US Open and online.
The theme of the new Ultra campaign is "Pure Beauty and Ruthless Power" and shows all three Wilson ambassadors wielding the racquet in desert conditions.
Wilson fans and racquet heads will immediately notice the new cosmetic transforming the former "ocean blue" stick to a new "purple haze" color. The top bumper guard is black.
Photo credit: Wilson
From a technical perspecitve, Wilson calls the Ultra v4, "a significant evolution of its popular tour frame." Wilson says the new Ultra "includes even more power through stability."
Enhancements include FortyFive, which is the brand's "proprietary carbon fiber construction" that is designed to enhance "the stability of the Ultra v4 resulting in increased energy return and power."
Sakkari played with the Wilson Ultra en route to the US Open semifinals last September and will be showcasing the stick in Flushing Meadows.
“I’ve played and trained with Wilson racquets for many years, and I’m excited to use the new Ultra v4 on the biggest stage in tennis at the US Open,” said Wilson Advisory Staff member Sakkari said. “Wilson consistently delivers the power I need, but also the style and light-weight feel that complements my game.”
Pricing is $249 for the Ultra 100 v4, Ultra 100L v4, Ultra 100UL v4 and Ultra 108 v4. Ultra 25 v4 and Ultra 26 v4 are available for $110.
Photo credit: Wilson
“The Ultra v4 can help players of all levels take their games to new heights by harnessing both beauty and power,” said Hans-Martin Reh, Global General Manager of Wilson Racquet Sports. “We are excited to unveil this racquet during one of the greatest moments in sports, alongside some of the most impressive tennis players in the world.”
Photo credit: Wilson