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By Chris Oddo | @TheFanChild | Thursday January 4, 2024

Grigor Dimitrov is a lean mean fighting machine, and if you don’t believe us, you can have a look at his latest promotional work for the luxury tennis apparel brand Lacoste. Dimitrov first donned the crocodile last year, joining the likes of Novak Djokovic and Daniil Medvedev as a spokesmodel for the famous French brand.

Tennis Express

After his win in Brisbane last night, where Dimitrov has more wins than another player, Dimitrov took to social media to share some pics of his latest campaign: #LacosteUnderwear.

32-year-old Dimitrov has been streamlined on the tennis court as well of late. He took out Carlos Alcaraz at Shanghai last year, en route to the semifinals, then finished runner-up at the Rolex Paris Masters.

Still searching for his first ATP title since 2017, the 14th-ranked Bulgarian will face Australia’s Rinky Hijikata for a spot in the semifinals at Brisbane. He owns a 20-7 lifetime at the event, and is the only remaining former champion at the event, having won the title in 2017.