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Watch: Coco Gauff Stars in New Balance Spot


Coco Gauff is ready to meet the moment in New Balance's new ad.

Gauff makes a mark in latest installment of the brand's "We Got Now" ad campaign, which plays on the energy of urgency.

More: Serena Seeks Fresh Start

"Impatience is a virtue," artist Jaden Smith, says at the start of the spot. Gauff appears on what appears to be the Crandon Park court on Key Biscayne, in the ad that also stars two-time NBA Champion Kawhi Leonard, sprinter Sydney McLaughlin, footballer Sadio Mané and professional skateboarders Tiago Lemos and Margie Didal, alongside everyday people who aspire to excellence in a range of athletic, philanthropic and artistic pursuits.

New Balance says the video is comprised of a "series of vignettes that highlight each individual’s pursuit of their passions." Check it out here:



In her Rome opener today, Gauff showed patience and perseverance out-lasting Yulia Putintseva 7-5, 4-6, 6-4 in two hours, 57 minutes. Gauff will face 17th-seeded Maria Sakkari in the second round.

Photo credit: New Balance

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