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New Sponsor Ensures Equal Prize Money for BJK Cup and Davis Cup

Billie Jean King has spent much of her life fighting for equality.

Now, equal prize money comes to the Billie Jean King Cup.

More: Djokovic Sets Sights on Turin

Gainbridge Insurance Agency has signed on as new title sponsor of Billie Jean King Cup, the International Tennis Federation announced today. The new title sponsor ensures men and women will receive equal prize money in the World Cup of Tennis.

The six-year partnership begins with the Billie Jean King Cup by Gainbridge Finals, set for November 8-13th in Glasgow.

For 2022, players will receive equal prize money at both Davis Cup and Billie Jean King Cup, the ITF said.

"The Gainbridge title sponsorship is very exciting for the Billie Jean King Cup," ITF President David Haggerty said. "As an organization which invests in partnerships that create equal opportunities for all, Gainbridge is well-aligned with the ITF goals.

"Through our Advantage All program, the ITF's aim is to continue to inspire and empower women on and off the court now and in the future."

Photo credit: Getty