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Watch: Coco Name Tags in New Ad


Coco Gauff will make her US Open main-draw debut next week.

The 15-year-old Florida phenom has already made a name for herself and is a New Balance name brand.

Watch: 5 Hottest Players Headed Into US Open

New Balance celebrates Gauff's maiden US Open with its new "Call Me Coco" ad that plays on the teenager's fresh energy, appeal and her name.

Five months ago, Gauff rallied from 2-4 down in the decisive set to edge doubles partner Caty McNally, 3-6, 6-3, 6-4, in a Miami Open opener before a packed Court 5 crowd that was her first WTA main-draw win.

Gauff took a wild card into Wimbledon qualifying and earned a spot in the main draw upsetting Venus Williams in her opener before bowing to eventual-champion Simona Halep in the fourth round. 

That performance prompted the USTA to grant Gauff a US Open main-draw wild card.

Photo credit: Getty

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