SUBSCRIBE TO NEWSLETTER!
 
 
Facebook Social Button Twitter Social Button Follow Us on InstagramYouTube Social Button
NewsScoresRankingsLucky Letcord PodcastShopPro GearPickleballGear Sale

Popular This Week

Fritz Notches 250th Career Win and Maiden Madrid Semifinal Fritz Notches 250th Career Win and Maiden Madrid Sem...
Alcaraz: Felt Forearm Strain, Should Be Good for Rome Alcaraz: Felt Forearm Strain, Should Be Good for Rom...
Sinner Pulls out of Madrid Due to Hip Injury Sinner Pulls out of Madrid Due to Hip Injury
Venus Williams to Host Podcast Series for Carnegie Museum of Art Venus Williams to Host Podcast Series for Carnegie M...
Sinner Keeps Winning, Despite Hip Worries Sinner Keeps Winning, Despite Hip Worries
BJK Cup Finals: Draws Released for 2024 BJK Cup Finals: Draws Released for 2024
Medvedev Cracks Masters Milestone, And Seeks Another in Madrid Medvedev Cracks Masters Milestone, And Seeks Another...
Net Notes - A Tennis Now Blog

Net Posts

Industry Insider - A Tennis Now Blog

Industry Insider

Second Serve - A Tennis Now Blog

Second Serve

 

Caroline Wozniacki Loses Underwear Deal Thanks to Ronaldo’s Success



After launching her own underwear brand in 2012, and then helping to springboard JBS’s fruitful relationship with footballer Cristiano Ronaldo, Caroline Wozniacki has seen her deal terminated so that the company can focus its efforts on Ronaldo’s growing CR7 line of intimates.

Video: Espresso and a Bagel for Serena Williams at Hopman Cup

"We had hoped to grab a market, but the impact of CR7 has been far, far greater than we dared dream of. So it is best for the company to stop working with Caroline Wozniacki," JBS director Morten Alstrup told Scandanavian newspaper Ekstra Bladet in a widely circulated report.

Alstrup went on to credit Wozniacki for her time and her influence on Ronaldo’s decision to come to the company. "Caroline Wozniacki is one of the reasons that we have got hold of Cristiano Ronaldo,” he said. "He had seen how Caroline dared to be pictured in only her underwear that we had made for her, and he liked it."

Posted: