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Auger-Aliassime Signs with Adidas

FAA has earned his triple stripes.

Felix Auger-Aliassime has signed a "long-term" shoe and apparel pact with adidas, the brand announced today.

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The 20-year-old Canadian is the youngest man in the ATP Top 25 coming off a 2020 campaign in which he contested finals in Rotterdam, Marseille and Cologne.

Auger-Aliassime will wear adidas Prime Blue x Heat.Rdy tennis collection combining adidas’ latest sustainability and performance innovations. Adidas says the collection "speaks to a shared goal in protecting the spaces of sport, and the planet, for future athletes." Auger-Aliassime will wear the most recent model of the adizero Ubersonic 4 shoe, which brings the latest technologies to the court for uncompromising agility.

“The impact Félix has already made, both within world-class tennis and using his platform to drive real, positive change, is hugely inspiring to us,” said Celine Del Genes, Global Vice President-General Manager Specialist Sports adidas Global. “Sharing our commitment to inspire and enable people to harness the power of sport in their lives, he is the ultimate expression of what the next generation of tennis player should aspire to be.

"We look forward to supporting him as he continues to show the world of sport what the future athlete has to offer.”

The world No. 21, who previously wore Nike, has high aspirations for his partnership with adidas.

“My ambitions are high and I’m always pushing myself to go higher," Auger-Aliassime said in a statement. "As I continue to grow in the game and improve my performance, it’s so important to me that I work with people who share my philosophy for both the game, and commitment to our communities, especially the grassroots sporting family.

"In joining forces with adidas, I know that we can use our experiences to help others and share these moments with the outside world—to inspire the next generation of tennis players, and help the people and projects that are close to my heart."

Photo credit: adidas