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Mercedes Focuses on Federer

We won't see Roger Federer in next month's Australian Open, but the Swiss superstar is back in the spotlight in a Mercedes ad.

Mercedes-Benz focuses on Federer's off-court life in a social media campaign for the automaker's S-Class.

The social media spot follows the S-Class commercial the car company released last month starring Federer, Formula 1 world champion Lewis Hamilton and musician Alicia Keys.

Mercedes-Benz says the campaign aims to "provides authentic insights into the lives of Alicia Keys, Lewis Hamilton and Roger Federer. The spot shows what “Cares for what matters” really means to our testimonials."

Photo credit: Mercedes-Benz