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After being purchased by Lacoste in 2017, Tecnifibre has gone through an extensive rebrand in 2019, but the French string and racquet producer has continued to produce the same high quality high-performance gear. In the past two seasons the brand has upgraded its T-Fight racquets and also launched the T-Rebound Tempo, the first racquet designed exclusively for women.

This year Tecnifibre launced a seven-part video serious highlighting their top-ranked ATP and WTA players Daniil Medvedev and Daria Kasatkina.

Designed to inspire the next generation, the ads incorporate the personalities of Medvedev and Kasatkina, and demonstrate strong synergy between the players and the brand itself. Each player was invited to participate in the creation of the copy and, of course, the character of each video. View each of the seven videos below:

Learn More about Tecnifibre Here

1. How to Reach the Top? Daria Kasatkina and Daniil Medvedev

2. Reading the Game – Daniil Medvedev



3. Creativity – Daria Kasatkina   



4. Determination – Daniil Medvedev



5. Balance – Daria Kasatkina



6. The Fighting Spirit – Daniil Medvedev



7. The Jumping Backhand Daria Kasatkina