Madison Keys has earned a watershed sponsorship.
The ninth-ranked American will become evian’s first ever American brand ambassador and join the brand’s Live Young Team.
More: Pouille Joins Evian
Keys will be featured in evian’s advertising campaigns and point of sale displays at evian’s retail channels in North America and participate in evian’s new product launches.
Keys joins evian’s longstanding ambassador Maria Sharapova who has been with the water brand since 2010. Both Keys and Sharapova are represented by IMG. Stan Wawrinka and Lucas Pouille are also evian endorsers.
“I couldn’t be more honored to work with evian, a company that understands that achieving excellence takes hard work, time and commitment – the mindset that evian and I share,” said Keys in a statement. “I’ve long admired evian’s creative and edgy marketing campaigns and look forward to becoming a part of the iconic brand and its heritage.”
Photo credit: Evian