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The Laver Cup and the ATP are partners now.

The news broke on Friday as the men’s tour has announced that it will make the annual event a part of its calendar in addition to providing logistical and operational support such as marketing, social media, officials and physios.

Laver Cup will be held for the third time this September in Geneva, and Roger Federer voiced his support for the move in a statement, saying "As I come closer to the end of my playing career, it's wonderful to know that the Laver Cup will be part of the tour that I've dedicated more than 20 years of my life to. This partnership is a wonderful example of how the tennis family can unite to promote and grow the sport we all love."

Founded by Federer’s agency, TEAM 8, the Laver Cup has been a major success in its first two seasons in Prague and Chicago.

World No.1 Novak Djokovic, who played the event in Chicago last September, also voiced his support. "The Laver Cup is a true celebration of tennis that is loved by the fans and embraced by the players. I experienced it first hand as a player, and as President of the ATP Player Council I'm proud to support this collaboration.”

The event showcases the best talent in men’s tennis in a unique format that in its first two seasons has seen Federer, Nadal and Djokovic join forces on the court. It has been embraced by the fans, who are eager to get a glimpse of the game’s greats in a less formal competition.

Tennis Express

"The Laver Cup has struck a chord with fans worldwide in a very short time," said ATP CEO Chris Kermode. "It's been great to see the passionate participation of the players and the response from the fans at the sold-out events in Prague and Chicago. This event has great potential to reach new fans around the world, and all of us at the ATP are excited to include the Laver Cup as an official part of the ATP Tour calendar and have it featured alongside other tournaments on all our platforms."