Serena Williams is stepping into notable brand ambassador shoes—and using the position as a platform for social change.

Serena has signed on as the face for shoe designer Stuart Weitzman's latest campaign.

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The 23-time Grand Slam champion launches the partnership as a platform for Voices Global Partnership, a nonprofit investing in women leaders who enact global change.

Serena follows in the footsteps of previous ambassadors Kendall Jenner and Gigi Hadid.

"I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities," Serena posted on Instagram along with these striking images shot by Ethan James Green.

 

 

 

 

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I worked and finished this exciting project with Stuart Weitzman at the beginning of this year and now we can’t hold it in anymore! I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities. Head to @StuartWeitzman to learn more. #SWWomen #SWPartner Photographed by @ethanjamesgreen Makeup by @natashagrossmakeupartist Hair by @angelameadowssalon

A post shared by Serena Williams (@serenawilliams) on

May 5, 2020 at 9:01am PDT

 

 

 

 

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@serenawilliams exemplifies the message of hope and optimism of the campaign. “Now, more than ever, is a moment to focus on hope and moving forward,” she explains. “I want women of every generation to be inspired to do so, one step at a time.” #SerenaWilliams #SWWomen #StuartWeitzman

A post shared by STUART WEITZMAN (@stuartweitzman) on

May 5, 2020 at 11:05am PDT

 

 

 

 

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New SW global spokeswoman #SerenaWilliams stars in our 2020 Campaign. Inspired by Serena, who herself has demonstrated resilience and courage to overcome obstacles throughout her career, the campaign reinforces the notion of women standing as pillars of hope and optimism for their communities. @serenawilliams #SWWomen #StuartWeitzman

A post shared by STUART WEITZMAN (@stuartweitzman) on

May 5, 2020 at 8:56am PDT

 

 

 

 

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Introducing #SerenaWilliams for SW: Stay tuned for more. #SWWomen #StuartWeitzman

A post shared by STUART WEITZMAN (@stuartweitzman) on

May 5, 2020 at 8:02am PDT