Bianca Andreescu has inked an endorsement deal with Rolex, joining Roger Federer, Angelique Kerber, Dominic Thiem, Juan Martin del Potro, Caroline Wozniacki and others as brand ambassadors.
Nike, BMW, Head, vegan food brand Copper Branch and American makeup brand P8NT are among the other brands that currently sponsor Andreescu.
Andreescu, who is managed by Jonathan Dasnières de Veigy, at Octagon tennis, became the first player to ever win the US Open on her main draw debut in 2019. She has risen from outside the Top 150 at the beginning of the season to No.4 in the world.
According to her agent, Andreescu is more interested into building a solid portfolio of high-quality brands than rushing to cash in on her breakout success.
“Honestly, we didn’t think that day would come so soon, but now she’s arrived, we’re in a position where we don’t need to rush,” Dasnières de Veigy said, according to the Globe and Mail. “We’re turning down a lot of opportunities and offers. We want to be careful and extremely selectively, to do the right partnerships. First and foremost, we want to ensure that Bianca is at the peak of her game as a professional athlete,” said Dasnières de Veigy, a former professional tennis player. “Our job is to keep her life as simple as possible, so she can focus on tennis.”