By Richard Pagliaro
Roger Federer has rocked SW19 and finds his musical muse on Abbey Road.
In a musical match of pop culture phenoms, the Big 3 icon channels the Fab 4.
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The Swiss Maestro sings the Beatles classic "With A Little Help From My Friends"—with a little help from his friends—in a new ad for his sponsor telecommunications company Sunrise.
It’s a mash-up of pop culture phenoms—a musical message of togetherness during this COVID-induced age of social distancing.
The commercial promotes the Sunrise We campaign conveying the musical message “the more people come together, the better it gets for everyone."
Sunrise said it chose the Sun King, er Grand Slam king, to convey “Something great will be even better.”
Listen for Federer, in full-throated gusto, belt out "I need somebody to love..." in the video above.
The campaign launches on TV on September 21st and is scheduled for wide-spread release on September 28th.
Is Fed's latest musical missive a sign he's getting the band back together?
The former world No. 1 and buddies Tommy Haas and Grigor Dimitrov gave us the ultimate tennis boy band, the One-Handed Backhand Boys, for this rousing rendition of a Chicago classic aided by auto tunes and a show-stopping guest soloist 55 seconds into the video below.
Accompanied by composer David Foster, Haas' father-in-law, the trio belted out this version of Chicago's "Hard To Say I'm Sorry" during the 2017 Australian Open.
Photo credit: Roger Federer Instagram