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(March 1, 2010) Caroline Wozniacki will be armed with a new sponsor when she hits the court in Indian Wells this month. Wozniacki has signed an endorsement pact with a traditional tennis time keeper.

The U.S. Open finalist signed a multi-year deal with Rolex that pays her in the low six figures annually, according to a published report in the SportsBusiness Journal written by Daniel Kaplan.

Wozniacki wore a Rolex Daytona brand at last month's Barclays Dubai Tennis Championships and will appear in print ads for the brand.

Roger Federer, Ana Ivanovic, Jo-Wilfried Tsonga and Justine Henin have also endorsed Rolex though only Federer appears in Rolex television ads.

John Tobias and Donald Dell, Wozniacki’s agents at BEST, brokered the deal with Rolex’s director of sponsorships, Arnaud Boetsch.


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