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PPR CEO Fran├žois-Henri Pinault revealed in a speech this week that Puma, at its current position in the market, "not at all where [their] ambition is for the brand." Though without a pro-level presence (we miss some of those outfits they put on Serena!), the sports outfitter still carries the iconic Vilas shoe, named after Guillermo Vilas as part of its lifestyle collection.

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