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Roger Federer's recently announced title as brand ambassador for Mo√ęt & Chandon will give the Swiss player $30 million more in dough, adding to his deals with Lindt, Nike, Mercedes-Benz, etc. He replaces Scarlett Johansson as the face of the champagne maker.

Southern Swing: And this week will be the start of Fed's South American exhibition run -- his first -- which will include a four-night (!) stop in Sao Paolo, two in Buenos Aires, and one night in Bogota.

Bonus: Video of Roger discussing the new M&C partnership, tennis as a sexy sport, his family, his temper, and other bits.

(Photo Credit: courtesy of Moet & Chandon)