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Asics America has selected Allison+Partners as its public relations partner to promote the company’s product launches, events and sponsorships, cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. The agency will implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons. Onitsuka Tiger initiatives will focus on new product launches and activations at high-profile events including South by Southwest and the Coachella Valley Music and Arts Festival, among others.

Asics sponsors Australian tennis star Sam Stosur and American upstart Steve Johnson.

(via Footwear Business Update)