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Net Notes - A Tennis Now Blog

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Second Serve - A Tennis Now Blog

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By Nick Georgandis

Wozniacki and the Bryan Brothers announced their plan to endorse EFactor Corp., a social network for entrepreneurs on Monday. The trio were officially introduced as EFactor VIPs.

"These Tennis stars have some very intriguing things in common with the average entrepreneur," said EFactor CEO Adrie Reinders. "Both Caroline Wozniacki and the Bryan Brothers are stand-alone businesses. Caroline, and Bob & Mike are the respective CEOs of their personal brands. The success they have achieved on the court has allowed them to create a sustainable business off the court."
Wozniacki has accrued an army of endorsers since her ascension to No. 1 in 2010,including Adidas, Turkish Airlines, Proactiv, Yonex and Rolex.

Mike and Bob Bryan - the most-decorated doubles tandem in Open Era history - also play in a band and have various endorsements of their own.