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FILA ONLINE, which operates the U.S. Ecommerce site for the 102-year-old Sportstyle brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, Inc., a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing.

#ShowUsUrSole runs now through Dec. 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.

“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s Dec. 31 and we all missed our chance,” said Jon Epstein, President, FILA USA. “This program makes it fun, fast and easy to shop FILA and support people who need it most.”

“In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work Soles4Souls does every day," said Jennifer O. Estabrook, Executive Vice-President, FILA USA. "People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1,000 gift card to”