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Rafael Nadal is not only an iconic champion, he's a tennis innovator.

Continuing his quest to popularize the growing sport of strip tennis, the King of Clay mixed it up with models in Madrid in a promotional appearance for Tommy Hilfiger.

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Clad in a suit, Rafa proceeded to dress down the models.

It's the third major city Nadal has visited on his Tommy Hilfiger strip tennis takes over the world tour. Nadal took on the models in a strip-tennis match in Stuttgart last month.

Before the US Open in August, the 14-time Grand Slam champion stopped New Yorkers in their tracks playing strip tennis at Bryant Park in Manhattan.

A larger-than-life Nadal took it off daily at the Crossroads of the World in this Tommy Hilfiger billboard that sometimes stopped traffic in Times Square.

Photo credit: Tommy Hilfiger