Tommy Hilfiger announced that Rafael Nadal will serve as global brand ambassador for Tommy Hilfiger Underwear and Tommy Hilfiger tailored collections.
According to Lisa Lockwood of Women’s Wear Daily, Nadal will be photographed next spring in Spain so that he can appear in the company’s fall campaigns.
“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” Hilfiger said, according to Lockwood.
Hilfiger believes the company will benefit significantly from Nadal’s high profile, thanks to his 14 Grand Slams and world-wide legions of followers.
“If you go to countries like India, China and Japan, tennis is enormous,” he said. “There are fanatics and fans that don’t watch American sports, but they watch tennis. The international sports fan watches tennis. The schedule is so rigorous. He’s playing every week.”
“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” Nadal said.
Read the full article from Women's Wear Daily here