Facebook Social Button Twitter Social Button Follow Us on InstagramYouTube Social Button
NewsScoresRankingsLucky Letcord PodcastShopPro GearPickleballGear Sale

Popular This Week

Fonseca Smacks 113 MPH Winner, Becomes Youngest Player to Reach 3rd Round at Miami Since Del Potro in 2007 Fonseca Smacks 113 MPH Winner, Becomes Youngest Play...
Best Ballers: Zverev Names Top 5 Tennis Basketball Players Best Ballers: Zverev Names Top 5 Tennis Basketball P...
"It Was a Poor Level" - Alcaraz Breaks Down Loss to Goffin at Miami "It Was a Poor Level" - Alcaraz Breaks Dow...
Djokovic: Problem is a Monopoly–It's Hard to Break It Djokovic: Problem is a Monopoly–It's Hard to Break I...
Gauff: Unfamiliar with PTPA Suit, Supports More Prize Money Gauff: Unfamiliar with PTPA Suit, Supports More Priz...
"Eventually It's Going to Come" - Confident Djokovic Fueled By Australia Performance "Eventually It's Going to Come" - Confiden...
Osaka Rolls Into Third Round at Miami, Joined By Defending Champion Collins Osaka Rolls Into Third Round at Miami, Joined By Def...
Net Notes - A Tennis Now Blog

Net Posts

Industry Insider - A Tennis Now Blog

Industry Insider

Second Serve - A Tennis Now Blog

Second Serve

 

Caroline Wozniacki Loses Underwear Deal Thanks to Ronaldo’s Success



After launching her own underwear brand in 2012, and then helping to springboard JBS’s fruitful relationship with footballer Cristiano Ronaldo, Caroline Wozniacki has seen her deal terminated so that the company can focus its efforts on Ronaldo’s growing CR7 line of intimates.

Video: Espresso and a Bagel for Serena Williams at Hopman Cup

"We had hoped to grab a market, but the impact of CR7 has been far, far greater than we dared dream of. So it is best for the company to stop working with Caroline Wozniacki," JBS director Morten Alstrup told Scandanavian newspaper Ekstra Bladet in a widely circulated report.

Alstrup went on to credit Wozniacki for her time and her influence on Ronaldo’s decision to come to the company. "Caroline Wozniacki is one of the reasons that we have got hold of Cristiano Ronaldo,” he said. "He had seen how Caroline dared to be pictured in only her underwear that we had made for her, and he liked it."

Posted: