Naomi Osaka will sport a new look at the Australian Open.
The US Open champion will wear a Workday logo patch on her match apparel at the Australian Open, which starts on February 8th. Osaka will debut the Workday patch when she plays A Day at the Drive, a charity exhibition event in Adelaide on January 29th.
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Three-time Grand Slam champion Osaka continues to flex marketing muscle.
In the last five months, she has joined forces with Louis Vuitton and Beats as a global ambassador, inked a deal with TAG Heuer, and helped PlayStation launch the PS5. Those endorsements were added to Osaka’s extensive portfolio of partners, including Nike, MasterCard, and Nissan, and equity stakes in BodyArmor and Hyperice.
“Tennis has done so much for me. I love the game and how I feel on the court, but I also value the opportunity I have to drive change," Osaka said. "My platform has allowed me to shine a light on important social issues and have conversations that really matter.
“I take great pride in who I partner with and am honored to team up with Workday. We have shared values, and together, we will continue to strive to do the right thing."
Photo credit: Workday