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Tennis star, Andy Murray has launched a new HEAD Tennis film and viral marketing campaign that will enable fans to interact with Andy Murray throughout the Wimbledon tournament. The films show the Scottish tennis star as he goes about his day with fans randomly appearing with large foam thumbs that show a Facebook “LIKE” icon.

After liking the page, Facebook users are given access to exclusive content, special prizes and Andy’s tweets throughout the grass tournaments. The contest asks Murray fans to send cheers and personal messages through the HEAD Facebook page. He will then choose his favorites and they will be printed on the bag and brought onto center court during the tournament. 

On top of that, HEAD will be running daily contests for tennis gear.

See the video here:

Check it all out here: