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After filing for bankruptcy less than two months ago, Prince Sports has been acquired by Active Brands Company and a wholly owned subsidiary, Prince Americas. The acquisition includes the exclusive license to the Prince, Ektelon, and Viking brands throughout North America, Latin America, and South America from Prince Sports Inc.

“We are excited to grow our relationships with our retail and manufacturing partners as we look to deepen and expand the Prince, Ektelon and Viking Brands through delivering quality products, accessories and service,” said Chris Circo, CEO of the Active Brands Company.

Perhaps best known for creating the first oversize racquet in 1976, Prince Sports cited declining demand and increased competition for its financial woes, which included $1.9 million dollar trade debts to Da Sheng International Holding Ltd., Pais International Ltd., and Marshal Industrial Corp.

At the beginning of 2011, Maria Sharapova struck a damaging blow to the company when she ended her 10-year sponsorship agreement, switching over to Head. Currently the most notable touring pros on “Team Prince” include No. 15 Gael Monfils, the Bryan Brothers, and No. 9 Marion Bartoli.