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Second Serve - A Tennis Now Blog

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Figuring out what attracts millenials to leave their Smartphones, iPads and Xboxes behind and come get some actual exercise might be the million dollar question in advertising these days.

Seeking to unravel the riddle, the United States Tennis Association has employed the services of a man who once achieved cult status among that segment of the population: director Jared Hess, the man who gave America the one and only Napoleon Dynamite back in 2004.

The five-commercial series, featuring characters who look like they could easily live on Dynamite's block, if not in his crawl space, are clever looks at how playing tennis can make you happier, attractive, stronger, smarter and invincible.