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Video: Ellesse Launches 'Together We Play' with Elina Svitolina & Tommy Haas
World No. 17
Tommy Haas
and World No. 38
Elina Svitolina
got together to film a new campaign for the clothing company
e
llesse
this week entitled "Together We Play." Ellesse, an Italian company founded in 1959, has a long history in tennis and returned to the main stage when it signed Haas and Svitolina in January.
Ellesse says that the "Together We Play" initiative is about "bringing people together to enjoy sport and have fun doing it." Through the new campaign, they "aim to encourage people to play tennis together for fun, to win or lose."
Chris Evert, Boris Becker, Pat Cash and Guillermo Vilas have all worn ellesse on court in the past.
In recent years, ellesse was known as the primary sponsor of
Nadia Petrova
, who wore some of the company's most outlandish kits on the court. While Haas and Svitolina model much more demure designs i
n the official campaign film, they do show off their tennis skills as the Ellesse paint cannon shoots the brand's colors around them.
Extended behind-the-scenes footage
shows that the ribbons of color are not an illusion - Haas and Svitolina were really splashed with paint for the shoot!
Posted:
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