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Video: Serena Williams’ New Berlei Bra Ad Hits Internet



If you’ve kept up with our weekly video news updates, or are just a huge Serena Williams fan, you’ve heard about Williams work with the Australian Berlei bra company.

More: Wozniacki Loses Underwear Sponsorship

On Wednesday, Berlei added a 15-second finished spot to its YouTube page (above), just a few days after posting a cool behind-the-scenes video of Serena’s work on the ad in Miami (below).

With a hook like the one Serena reads at the end of the campaign—“Now I control what bounces around here.”—this could be a very fruitful campaign for the company.

And, since we now know that Caroline Wozniacki lost her underwear sponsorship earlier this week, maybe Serena can find room for Berlei to put her bestie on the roster…



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